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Face masks loom large in marketing landscape

Face masks loom large in marketing landscape

Wearing masks in public to slow the spread of the novel coronavirus has quickly become a staple in American life. Should it be common in automotive advertising, too?


Hyundai set for rebound as inventory gamble pays off

Hyundai set for rebound as inventory gamble pays off

The automaker took a risk as the pandemic arrived, urging dealers to take more inventory. The move is now lifting the brand as the recovery starts.


Aston takes a detour off comeback trail

Aston takes a detour off comeback trail

The British ultraluxury brand's DBX SUV is set to arrive at dealerships this summer, but it will now go on sale without one of the key executives behind the vehicle, Andy Palmer.


Mazda

Mazda's keys: Store image, product lines

New North America President Jeff Guyton is eager to get on with the brand's rollout of new-generation dealerships and the freshly designed CX-30.


New VW surveys inform pandemic response

New VW surveys inform pandemic response

In January, Volkswagen rolled out a new, simplified customer review process for its U.S. dealerships that dropped numerical ratings in favor of customer-worded answers that is helping guide dealers to respond to COVID-19 concerns.


Crisis protections create auto fraud risks

Crisis protections create auto fraud risks

Measures taken at the federal level to protect consumers' credit during the COVID-19 pandemic are increasing auto lenders' exposure to fraud, experts say.


GM designates $10 million for groups that promote inclusion, racial justice

GM designates $10 million for groups that promote inclusion, racial justice

The automaker's support will start with a $1 million donation to the NAACP Legal Defense and Educational Fund.


Reynolds and Reynolds promotes Barras to president, COO

Reynolds and Reynolds promotes Barras to president, COO

Tommy Barras is the first executive to jointly hold the president and COO titles, a Reynolds spokesman said.


Trump threatens EU, China with tariffs

Trump threatens EU, China with tariffs

Trump, speaking at an event in Maine, complained about duties on American lobsters. "If the European Union doesn't drop that tariff immediately, we're going to put a tariff on their cars, which will be equivalent," he said.


AV developers dispute IIHS study findings

AV developers dispute IIHS study findings

The autonomous vehicle industry contends its cars were programmed to prevent a vastly higher number of potential crash causes, including more complex errors caused by drivers making inadequate or incorrect evasive maneuvers.